If a picture speaks a thousand words, then how much does a Corporate Video going viral say about your ability to connect with your targeted group?
Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online info graphic video spending. While some have feared online video might start replacing TV ad spending, the report claims television ad budgets, especially for cable, are safe for now. A majority of advertisers say online video ads are a direct compliment to TV, not a replacement for TV ads.
The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.
Some other key findings:
- Brand engagement is the top online video campaign objective.
- Sharing video via social networks is an important return-on-investment metric for buyers.
- Rich media overlays, pre-rolls, and content integration are the favorite ad formats.
- Page-roll, expanding video banners, and post-rolls are the least favorite.
- Video ad spending on the iPad is up 18%, the highest among all devices.
- Average CPM for Premium content, broadcast content online: $21-$30
- Average CPM for Mid-Tier, professionally produced content: $11-$20
- Average CPM for User Generated Content: $0 – $5
Elevate Your Marketing Platform with Tweed Studios –
Founded in 1999 as Tweed Studios, is considered providers of integrated communication solutions for corporations, advertising agencies, inventors, not-for-profits, government agencies, independent producers and institutional clients. Our designed analytical and Social media solutions achieve client satisfaction through elevated web traffic ( SEO ), effective graphical communication, and smart concepts. We use our experience in high definition video production, 3D animation, instructional design, interactive design and emerging technologies to elevate our clients marketing platform and achieve marketing and communication goals. We create media that inspires people to action.
Making a product or providing a service just doesn’t cut it anymore. You are forced to take your products to the next level, build a brand, exercise public relations and make your client’s presence felt.
Graphic Design, Web Design, Video Production, 3D Animation, Web Video Production, Branding, SEO, SEM, Social Media Campaigns, Web Marketing Campaigns, Web Development, all things Digital
> Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
> Strategic Consulting, including business plan & web sales strategy development.
Web Video –
Our Professional Media Team will ensure that your productions and presentations are high quality and high impact! Satisfying today’s demanding Internet consumer with engaging media that will spotlight your business. Tweed Studios provides compelling company informing videos relating to their products, inviting viewers to watch an exciting presentation of your business and its products 24/7, 365 days a year through social media campaigns and SEO marketability!