Small Business Owners: How to Promote Yourself Online
There are currently somewhere in the ballpark of 2.1 billion people worldwide who use the Internet today. It is no wonder then that businesses of all sizes are turning to the internet to promote their companies. However, it’s not just large corporations that are moving in on the market; small businesses are also promoting themselves online.
If you are a small business and want to get the word out to local customers, then you will find online marketing one of the most cost-efficient ways to advertise. Not that the competition is anything less than fierce; in 2011 alone there was said to be 300 million new websites reported. That’s a huge market!
The confusing part is where to start if you want to promote your small business online through internet marketing or seo. The first step is to focus on creating an eye catching and attractive website that will appeal to your targeted audience. Spare no expense for this, as this is practically the first aspect your customers are going to associate with your business.
This means you will want quality web hosting and design, some amazing graphics, and top quality content. Companies like Tweed Studios are available to help you not only design your website but also help maintain it, host it, and market it. With that much assistance, this step actually becomes fairly easy. Once you start a new small business website, you only need to continue producing new content from there, or continue to employ a web marketing firm for SEO (Search Engine Optimization).
The next step is to travel to where the people are congregating. Social marketing is becoming extremely popular today, with Facebook having some 900 million active members. For a small business, you will more than likely find many more people in your own neck of the woods that enjoy “liking” new pages, and who will click links and visit your brand new amazing website. You may also want to make some web videos (the same companies can also help you with this) and upload them to popular websites such as YouTube, Vimeo, Facebook ,LinkedIn, etc. All of this helps to keep your content fresh and your company in touch with today’s generation.
These are the first steps you will want to take in promoting your small business online. The good news is that you can leave the complicated parts of online promotion to the professionals and focus on managing the company and facilitating growth